Keller Williams Arizona Realty

Keller Williams Culture and You

Man wearing red shirt and jean, kneeling, smiling and hold sign; woman wearing blue shirt and black skirt, kneeling, holding sign; girl wearing red dress and white sneakers, behind the sign; sign has “Family” written on it, representing Keller Williams Culture of God, Family, and then Business.


When you think about the Keller Williams culture, what comes to your mind? Is your first thought something about the real estate industry? If yes, then there is much more you should learn about the Keller Williams culture. There are many ways to describe a company’s culture, but nothing compares to reading it exactly as it is written.


The Keller Williams culture starts with a belief system. This belief system is a set of 10 principles. Interestingly, the words “real estate” do not appear in any of these principles.


Belief System in the Keller Williams Culture


The belief system is sometimes seen as the acronym “WI4C2TES,” sounding like “Why-For-See-Two-Tees.” Each of the principles in the belief system are powerful on their own. Combining the principles into a 10 point belief system increases their power dramatically.


The 10 Principles in WI4C2TES


  • Win-Win: or no deal
  • Integrity: do the right thing
  • Customers: always come first
  • Commitment: in all things
  • Communication: seek first to understand
  • Creativity: ideas before results
  • Teamwork: together everyone achieves more
  • Trust: starts with honesty
  • Equity: opportunities for all
  • Success: results through people


What we see in Keller Williams culture from these principles is a focus on working with others for the benefit of all. For example, teamwork is where a group of people collaborate so they can reach a specific goal. The concept of  equity starts with identifying that everyone has a different situation. As a result, allocation of goods, opportunities, and other resources focuses on how to help each person achieve an equal result. Win-win is where everyone who is involved in a situation achieves a good result.


What Does This Mean?


How We Treat Each Other


What does the Keller Williams culture ultimately mean? At its core, the guiding principles tell us how to treat each other. Additionally, the meaning of “each other” is expansive; it does not refer to just another agent. It refers to everyone we interact with, whether it is a team member, prospect, customer, or client. Each and every person in our world of interaction is deserving of treatment following these guiding principles.


How We Conduct Business


The guiding principles also tell us how to conduct our business. For example, when we focus on the word integrity, we find concepts around integrity in business often include the following: 


  • Consistently working in adherence to  moral values while at the same time following all guidelines when it comes to ethics
  • Working at all levels with a focus on consistent interactions and presenting an honest view to all organizational stakeholders

Why is WI4C2TES important to Keller Williams Culture?


Ultimately, the importance of WI4C2TES to Keller Williams culture lies in several areas. It is not just to ensure organizational success, even though success is one of the guiding principles. It is also not to focus only on the real estate industry. We can apply these guiding principles in all areas of our lives, and we are meant to do exactly that. 


Our Values and Keller Williams Culture


Where the Keller Williams culture and guiding principles really shine is in our values. The Keller Williams values are:


God, Family, then Business.


This simple yet incredibly powerful statement of our values is reinforced each day that we live and work by the guiding principles. When we focus on God first as per our values, then we can be sure we are following the right path at Keller Williams.


Learn More About Keller Williams Culture


At Keller Williams Arizona Realty, you will find we embrace the Keller Williams culture. Each of the guiding principles shows how we treat each other and conduct our business.


Contact us today to learn more about the Keller Williams culture and how it can benefit you in your real estate career. Our recruiting team and coaching experts will be glad to speak with you about Keller Williams Arizona Realty and why you will find it is the best Scottsdale real estate brokerage.


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