Keller Williams Arizona Realty

Luxury Division Real Estate at Keller Williams Arizona Realty

The data proves it: Keller Williams agents sold more real estate in the luxury division (defined as the top 10% in home value of any market) by units in a survey of the 24 largest U.S. luxury markets. This survey includes the Phoenix-Mesa-Chandler metropolitan area.

Cities in the metropolitan area include:

Luxury Division Arizona home with pool

Learn how to set and meet luxury client expectations and build more business from your luxury customers. Featuring Keller Williams Arizona Realty Luxury Agents Martha Andrews, Ashley Donaldson, and Stacy Klein.

Our Luxury Division Agents Sell Globally

Keller Williams Luxury represents 5 continents, and in 2020 sold more than 25,000 properties over $1 million. For 2021, Keller Williams agents averaged 157 luxury residential transactions per day, equating to a $673.6 billion market share.

The House of Excellence

Billed as “The House of Excellence,” Keller Williams Luxury provides buyers and sellers with more connections across the world’s largest range of luxury properties. Its agents are luxury leaders and experts in luxury real estate.

Keller Williams Luxury Magazine

One of the most valuable resources for agents in our luxury division is the Keller Williams Luxury Magazine. This top-notch publication not only highlights distinctive properties in the best light, but it provides interesting articles that luxury buyers look forward to reading. Whether highlighting the latest design trends, leveraging outdoor living spaces, or diving into topics like cryptocurrencies, the Keller Williams Luxury magazine offers a superior experience for luxury buyers.For luxury sellers, the magazine provides extensive global distribution and an exceptional opportunity to highlight their distinctive and beautiful properties.

Why Keller Williams Arizona Realty is Where You Want to Sell in the Luxury Division

As an agent in our luxury division, you have access to specific branding and language, extensive resources, and everything you need to be successful selling luxury real estate. By choosing to work with us, you are instantly exposed to the most desirable and highest-end luxury properties in the entire area. The Keller Williams Arizona Realty collaborative and supportive culture helps our agents and teams serve their clients with the utmost attention to detail. This is what sets us apart from our competitors, and why we are the market leaders in luxury real estate.

Luxury Division Arizona home with landscaped yard

Marketing Power for Luxury Real Estate

Agents who represent qualified luxury properties have access to extensive marketing power. Specific marketing activities include:
  • Luxury listings syndicated at no cost to publications including the Wall Street Journal, Barron’s Group, and Mansion Global.
  • Creation of property marketing collateral through Command Designs
  • Ability to advertise luxury properties and your own brand in the KW Luxury Magazine
  • $5 million + properties are promoted across KW social media accounts

Products and Services for Luxury Division Real Estate

Luxury division agents also have access to products and services including:
  • Distinctive video brochure from the Red Store
  • Luxury branded property signs
  • Ability to hire a team of professional to market the luxury listing with advertising, multichannel marketing, and targeted follow-up

The Luxury Division Earn-In Membership Status

Keller Williams Arizona Realty brings value to the agents in our luxury division by pairing the Keller Williams Luxury brand resources with an exclusive earn-in membership status. Only agents who have met the requirements are eligible to be part of the luxury division. However, for any agent with a qualified luxury listing but who has not yet earned-in, we provide Luxury property branding materials and will syndicate the listing to luxury websites.

Exclusive Benefits of Earn-In

  • Luxury-specific referral features in KW Command software
  • An elite and personalized branding library
  • Luxury training, ability to network, and extensive discounts
  • Consumer experience on an enhanced platform to meet their high expectations
  • Spotlights with Keller Williams Realty International and real estate industry leaders
  • Easily customizable Keller Williams luxury signage*
  • “White-glove” professional services at your fingertips*
*(additional cost)
Stunning patio on a Luxury Division Arizona home

How to Qualify for Earn-In Status

In order to qualify to be an earned-in luxury agent, Keller Williams Arizona Realty agents must close a minimum of four (4) transactions over the past 24 months at our defined luxury threshold. If an agent represents both the buyer and seller in a single transaction, this will qualify as two transactions for their earn-in status.

Luxury Division Learning Opportunities for Keller Williams Arizona Realty Agents

All Keller Williams Arizona Realty agents have the opportunity to learn more about the Keller Williams Luxury Division. This is highly encouraged, as our local real estate market includes a significant amount of luxury properties.

Learning opportunities include:

  • Luxury Drop-In Q&A, First Fridays at 12 pm CT
  • Monthly Luxury Learning Series
  • Select training opportunities
  • Library of online luxury training resources
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